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When it comes to digital marketing, having a strategy that isn’t dependent of just one digital channel is key to creating the perfect storm. And this philosophy isn’t different for automotive digital marketing. We understand the online ecosystem to develop and execute ongoing digital marketing strategies for your dealership. Through seasonal trends to algorithm updates on search engines, we’re constantly on the forefront of digital.
SEARCH ENGINE OPTIMIZATION (SEO)
Relevant, organic website traffic is one of the highest quality sources of web traffic on the web. Making sure your dealership has a strong presence on the first page of search engines for your target keyphrases naturally leads to an increase in leads, sales and healthy customer base. Search engine optimization (SEO) for automotive isn’t about hacking our way up to the top of the first page of Google, but rather proving ourselves that we belong there. This means making sure your website’s loading speeds are up, making sure the correct scheme markup is in place, that you have a healthy backlink profile as well we consistent citations, and most importantly, that you have a great online reputation. SEO is a combination of all these ongoing actions and more, to ultimately strengthen your online presence and defend your first page ranking positions.
- On-page SEO
- Semantic Markup
- Backlinks
- Citation Management
- Reputation Management
- Review generation
- Review management
- Content Creation
Paid Search
Automotive paid search in combination with SEO and other forms of digital marketing can really help create the perfect storm. There will always be 2 forms of search engine traffic; users who choose to click on paid ads, and those who steer more towards organic search engine results. By making sure you have a strong presence on both, you can be confident that your digital marketing strategy is allowing you to capture the most relevant web traffic in your target area. We’ll make sure that your paid search campaigns are geared towards bringing in web traffic interested in your dealership or who are in their car shopping stage.
Paid & Earned - Social Media Marketing
Social media marketing for automotive dealerships can easily become boring and static. We do more than just promote your sale events. We develop creative social media campaigns to market your dealership that are creative, entertaining and not “selling” anyone. We focus on producing creatives for social media that build your dealership’s name, through both paid and earned initiatives. This means that part of your social media strategy is executed with paid ads and then other half is executed by awesome creative, that makes users want to share it on their own.
Not only do we continue to create great creatives for your dealership’s social media presence, but we consistently manage it with producing and sharing blog articles, as well as manage your reputation. This includes responding to comments and reviews on your social media profiles.
Video Marketing
We can all agree that video is one of the most powerful content formats in today’s world, but if executed poorly, it can be a waste of money. Great videos are created with the goal of generating some type of action from the viewer, even if it’s just a laugh! This is because we’re focused on communicating our message clearly, while resonating with the viewer and triggering an emotion. Whether your video needs to promote an event or is for building your dealership’s name, you can rest assured we’ll produce a video for your dealership that will bring value to your prospects and customers.
Retargeting
Although banner ads are starting to fade out and millennials can sniff them a mile away, we still believe in retargeting. But not just your regular banner ad retargeting. We heavily utilize retargeting with awesome ad formats such as video and great offers on platforms such as Facebook, YouTube and publisher websites.
