In a 2017 world, small businesses should without a doubt, be taking advantage of video marketing and leveraging it. Using video to communicate is one of the best creatives forms to communicate your message, whatever it may be. Whether it’s to introduce your product or service, or to update your customers on the latest, you can’t go wrong with video.
Why Small Businesses Need Video
Apart from video being a very consumable form of content, there are several reasons why your small business needs to be using video.
Firstly, videos can be optimized for search engines for your target keywords and phrases. There is a lot of long term SEO value here and embedding a video in your website can increase your user experience tremendously.
In addition, videos usually lead to higher conversion rates, whatever your desired action may be; a form submission, email sign up, or sale. In a report by Google, it was stated that 48% of smartphone users are more likely to buy from businesses whose mobile sites or app provide instructional video content.
Lastly, video is one of the best forms to share your story. Storytelling, whether to introduce your business or to promote your latest campaign can really boost your business’s brand and exposure. Utilizing video can resonate with your audience and encourage them to take your desired action.
Types of Video
We are able to produce several types of videos, all geared toward a specific goal. Whether you need a video to introduce your team, or explain a new service or product, we have the resources and experience to deliver a video that is memorable and results driven. Let our team of writers and creative professionals create and produce a video for your small business today.